Having been with Qantas for nine years, holding both the Brand, Marketing and Corporate Affairs role, as well as the Group’s Chief Customer Officer position, Wirth is well credentialed for the task ahead.
Other new restructures at Qantas will see Vanessa Hudson appointed to the role of Chief Customer Officer, joining the Group Management Committee and reporting to Group CEO Alan Joyce.
First employed in 1994, Hudson is also a veteran of the company. She is currently the Executive Manager of Sales and Distribution but has held a number of commercial management roles within the company over her long tenure.
Joyce said the reshuffle was reflective of both Hudson and Wirth’s talents and deep knowledge of the company.
‘At the senior executive level we have a number of very high calibre individuals who have a deep understanding of our business, and Olivia and Vanessa are two standout examples of that,’ he said.
‘Olivia has been on the Group Management Committee for eight years and has very successfully led the Qantas brand, including managing the marketing function for Frequent Flyer, as part of her portfolio. It’s a business she understands well and that will benefit from her strong customer analytics and marketing experience as this part of our portfolio keeps expanding.
‘Vanessa has led many key customer improvements over her 23 years at Qantas, including the introduction of Neil Perry and Rockpool into our in-flight dining and the complete re-design of our domestic check-in experience. Combined with her understanding of our network and fleet, Vanessa will lead the many initiatives happening across the Group to keep improving the experience for our customers.’
Both women will move into their new roles on February 12th.