The campaign, which includes a 15-part series of short films, tells the stories of women across the country who are playing a vital and innovative role in the production of food and fibre in Australia.
According to the Australian Federation of Business and Professional Women, half of all our food is produced by the work of women.
“Australian rural women are a powerful force , half of all you eat is produced by women,” says Jacqueline Graham, President of BPW Australia. “Women make up 50% of the rural workforce and they generate half of all farm income.”
“With over 75% of BPW Australia members in Regional Australia, we celebrate the women that drive progress in regional economies.”
Graham says fostering female leadership in agriculture should be a strategic imperative, especially with food security becoming a growing issue in Australia.
In the first season of the Visible Farmer film project, we meet women from Western Australia.
Chris, the goat farmer, who has reinvented the family business into a gourmet success. Nicole, who steers the family’s grain business with high-tech precision and Ketut, a young mother from Bali who became the farmer by default, now loving every minute of it.
“Everybody has to eat. It doesn’t matter what your position in life, you need to eat. And agriculture is part of living.” – Ketut Bassett.
Watch Ketut’s Episode 4 this Wednesday, October 9 on Facebook, YouTube and our website. FOLLOW @VisibleFarmer to stay tuned!#VisibleFarmer pic.twitter.com/9RGDS3nGRD— Visible Farmer (@VisibleFarmer) October 6, 2019
You can watch the first Visible Farmer episode here:
As part of a series of niche newsletters we’re working on for women in specific industries, Women’s Agenda will soon be launching one aimed at women in agriculture and want to get our editorial right.
Are you a woman working in agriculture or do you have plans to do so? We need your help via this 1 min reader survey!