Bec Brideson

Understanding both genders is key to better business. It drives innovation and stronger connections with customers.

Corporate Australia has a responsibility to create positive change beyond office walls, writes Bec Brideson.

Channel Nine’s altered image of Georgie Purcell, is a poignant illustration of the complex interplay between corporate actions and proclaimed values.

We didn’t have much evidence of the trillions of dollars women influenced in consumer decision making before the pre-data-explosion, writes Bec Brideson

Bec Brideson explains how marketers, creators & service providers have long ignored the needs & desires of women.

This century, the economic clout of women is going to change the way businesses and brands operate.

It starts with women.

Recently in the industry a well-known multinational group celebrated a milestone in their history with a burlesque birthday “theme”.