Stella Petrou Concha is the Co-Founder, CEO, and driving force behind award-winning recruitment firm, Reo Group, which merged in 2020 with Cox Purtell to form reo+purtell. Through her energy, intuition, and vision, Stella brings a unique and powerfully 'human' perspective to the Australian recruitment and consulting landscape. She believes that it is only through facing and overcoming life’s great challenges, in particular failure, that individuals can grow and develop, and has built her organisation on the notion that 'failing forward' is the key to success.