Australian entrepreneurs and influencers are handing over their Instagram handles today, to help amplify the voices of Indigenous entrepreneurs, artists and creatives online.
The #sharethemicnow campaign first ran in the US on June 10, with high-profile women including Kourtney Kardashian, Gwyneth Paltrow and Ashley Judd handing the reins of their Instagram accounts to women of colour.
Aboriginal author Tara June Winch has now brought the movement down under, enlisting founder of Go-To Skincare, Zoë Foster Blake, to help spearhead the campaign.
The pair have convinced the likes of athlete, author and influencer Turia Pitt and actor Madeliene West to hand over the reins of their Instagram accounts to offer a fresh platform for Indigenous women to be heard.
For one day only, Winch has taken over Foster Blake’s profile, sharing content with her 763,000 followers.
Other entrepreneurs, artists, actors and authors have stood down from their Insta platforms to #sharethemicnowaustralia, creating room for nine Indigenous women in these spaces to share their views and experiences with a whole new audience.
“We need to #sharethemicnowaustralia to #amplifyaboriginalvoices in this conversation and discuss the future work we all need to do to address the privilege in the room, the broken heart of a nation and the effort that needs to go into being an anti-racist ally in Australia today,” Winch said in a post announcing the Aussie campaign.
In her own initial post, Foster Blake also noted the importance of continuing to share the mic.
“It’s our job to ensure it continues to be shared beyond this #trendy #hashtag #moment,” she wrote.
Goreng Goreng artist Rachael Sarra is taking over the page of the Shameless podcast. In her own post, Sarra noted that the intention is to connect Indigenous voices to new audiences.
However, she also said she wasn’t immediately bowled over by the idea.
“At first I was hesitant to do this, I am tired, I’m stretched thin and a % of it felt a bit off in the pit of my stomach. Why? I don’t 100% know,” she said.
“Maybe it’s because I feel like why is it taking something like this for us to be seen or heard, or maybe it’s because I’m just one very marketable version of a First Nation voice,” she added.
“This is not the solution but a stepping stone to a bigger picture. We are just 10 voices of a very big and diverse collective.”
Elsewhere, singer-songwriter Emily Warramara is posting on the account of musician and author Clare Bowditch, musician Mo’Ju is posting on that of actress Phoebe Tonkin, and actor and activist Shareena Clanton is posting on Turia Pitt’s account, sharing content with her 979,000 followers.
“I encourage you to read her posts, follow her and examine your reactions to any of her words that may challenge you. It’s uncomfortable unpacking our privilege, but it’s also liberating,” Pitt said in an Insta caption.
Marlee Silva co-founded tiddas4tiddas, a platform highlighting the work and stories of Aboriginal and Torres Strait Islander women, along with her sister Keely.
Today, Marlee Silva has taken over the Insta account of Madeleine West.
The initiative comes as the Black Lives Matter movement continues to gather momentum all over the world. Following the death of George Floyd in police custody in the US, millions of people have taken to the streets worldwide, protesting police brutality and white supremacy.
In Australia, the movement has drawn renewed attention to the disproportionate number of deaths in custody among Indigenous people — 437 indigenous people have died in custody since 1991, with no convictions made.
The action has also led to several social media campaigns calling for anti-racist behaviour, and urging non-Indigenous people to shop at Aboriginal and Torres Strait Islander-owned businesses and follow Indigenous artists and activists, to educate themselves and put their money where their mouth is.
“I want you to value their voice beyond today, these few womxn who represent a sea of unheard and underrepresented first nations womxn,” Winch wrote on Foster Blake’s platform this morning.
“I want to ask you to go slowly, listen, and reflect, and make a plan for the difficult work into the future.”
This is an edited version or a story that first appeared on Smart Company and is shared here with permission. See the original.