I realised something quite telling recently: each job I’ve had during my corporate career, I’ve secured through the ‘hidden job market’.
These weren’t roles secured by sending out countless applications; instead, these opportunities came from existing relationships, working with recruiters, optimising my LinkedIn profile, and putting myself in uncomfortable positions.
The classic phrase “it’s not what you know, but who you know” really rings true here! Call it unfair, call it privilege, but the truth is that this phenomenon plays everyday in the job market.
This creates a critical gap for women, who are often less likely to leverage their networks or spend time networking for a range of valid reasons—like family commitments or the pressures of balancing multiple responsibilities.
As an ex-recruiter turned career coach, I’ve heard countless stories from women about the jobs they’ve meticulously applied for, pouring their heart and soul into each application. But when I ask them what steps they’re taking to tap into the hidden job market, many of them look confused or sheepishly admit they haven’t considered it.
They often don’t realise that many of the best opportunities are not advertised publicly. This is a crucial moment in our conversation as it opens up the door to a new strategy—one that involves leveraging their existing networks, reaching out to industry contacts, and cultivating relationships that can help them uncover roles that align with their goals.
This hidden market is rich with potential, yet many women don’t realise how much is out there—or how to access it. Let’s change that right now. Here are my top tips for tapping into the hidden job market to secure your dream job:
Work with a recruiter
Working with a recruiter is free, and they want to hear from excellent candidates like you. So, introduce yourself, reach out on LinkedIn, and register on their website for job opportunities. Recruiters can help you secure your dream job in two ways: they promote your skills to organisations in your desired industry and leverage client relationships to create jobs that don’t currently exist. Recruiters also actively search for candidates for open roles on behalf of their clients. They know who’s who in the industry, and are always looking for top talent.
And remember, by introducing yourself to them, you can literally make them look good! When you connect with recruiters, you’re helping them build their reputation as reliable talent scouts. This creates a win-win situation—the recruiter has an excellent candidate to present, and you gain access to opportunities that might otherwise remain hidden.
Attend networking events
Networking isn’t just a nice-to-have—it’s a must. Your personal brand relies on your network and the people who know you. Start by reaching out to former colleagues, industry peers, or even friends who might have connections. Don’t hesitate to ask for introductions or advice; people love helping people. If you’re thinking, “No, thank you, Matilda,” remember: it doesn’t come naturally to most people. Like anything, the more you network, the easier it will become. Networking could look like a one-on-one coffee or an organised group event.
Optimise your LinkedIn profile
Take advantage of LinkedIn. Regularly update your profile, share relevant content, and, importantly, engage meaningfully with others in your industry. This not only keeps you on their radar but also establishes you as someone who is thoughtful, knowledgeable, and value-adding. This perception matters more than you think! LinkedIn is the place where recruiters spend hours scrolling, reviewing and assessing candidate profiles for headhunting purposes. If you’re not on LinkedIn, you don’t exist in the recruiter world!
Engage in random ‘reach outs’
No one knows who you are or what you do unless you tell them. I know how scary it can be to put yourself out there, but in a way there’s nothing to lose and SO much to gain. Start by identifying two to three key organisations you want to contact. Work out the key person to connect with and send them a message (this could be via email or LinkedIn). Not only are you exposing yourself to dream job opportunities, but you’re showcasing key transferable skills (i.e. proactive, motivated, driven and ambitious).
Follow up
‘Cultural fit’ matters more than ever. So, pick up the phone or ask for the meeting. It’s the only way for a recruiter or hiring manager to judge whether you’re the right ‘cultural’ fit, and that often matters more than skills in 2024. You can teach skills; you can’t teach character. Following up also builds trust and rapport—something ChatGPT can’t do for you.
There you have it—my quick guide for tapping into the hidden job market. I have tried and tested all five of the above actions, and they have been the key to my own career progress and success. I believe in you; now you need to believe in yourself. Back yourself in your job search journey and trust the power of the hidden job market.