Swedish electric car brand Polestar has teamed up with the Melbourne Demons AFLW club ahead of the 2025 season, in what’s been described as a “first-of-its-kind” partnership.
Polestar will join the Demons as a major sponsor, becoming the AFL Women’s first dedicated automotive partnership.
The Polestar logo will be displayed on the Demons’ playing, training, and travel shorts as part of the partnership.
The Melbourne Football Club’s Chief Commercial Officer Chris Kearon said it was an important new milestone ahead of the 2025 AFLW season.
“We are delighted to welcome Polestar, ahead of a landmark 10th season for our AFLW program,” Kearon said.
“Polestar has a strong focus on high performance and challenging what’s possible. We see this as a fitting partnership as we enter an exciting new chapter across the AFLW competition.
“As a pioneering club, we are proud to continue to break new ground and are excited to have Polestar on the journey with us in season 2025.”
The Demons will take on the Western Bulldogs in a season-opening game at Mission Whitten Oval scheduled for August 16.
Polestar Australia’s Managing Director Scott Maynard said the company was “thrilled” to be leading the way for the automotive industry.
“Melbourne and Polestar are pioneers in their respective fields, challenging the status quo to show there’s a new way to deliver thrilling performance,” Maynard said.
“We’re excited to be partnering with the Demons as the AFLW enters its 10th season.”