The Buy From The Bush initiative has launched its first pop-up market in Sydney today, as the campaign aims to give rural and regional businesses hope they can survive one of the worst droughts on record.
The campaign encourages consumers from cities all over Australia to buy from rural and regional communities that are doing it tough in dry conditions.
Founded by small business owner Grace Brennan, Buy From The Bush has grown into a nation-wide movement. It now has an extensive and highly-engaged social media following, with the latest figures showing their Facebook page has over 153,000 likes, while their Instagram page boasts 149,000 followers.
Since the launch of the campaign in October, some businesses who have taken part in Buy From The Bush have recorded unprecedented sales.
“Products that are featured on the page are selling out, businesses are doubling and tripling their annual income in a matter of days,” Grace Brennan wrote in a feature for Vogue.
“The investment from city customers has been transformative. Many creators and makers are developing new relationships with wholesalers and stockists.”
Buy From The Bush is today launching its first Sydney-based pop-up market in Martin Place (Thursday 12th December from 8am-8pm, or until stocks run out). The pop up comes just in time for any last minute Christmas shopping.
Over 20 businesses from drought stricken parts of NSW will take part in the pop-up market, with jewellery, art, stationery, homewares and clothing set to be some of the main attractions.
The pop-up event is also an opportunity to meet some of the faces behind the businesses and hear their stories.
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We’re bringing the bush to Sydney!!! 20 bush makers and creators will be popping up in Martin Place (near the MLC building) this Thursday 12th December from 8am-8pm. Come and have a browse (jewellery, art, stationery, homewares, baby clothes and lots more), meet the bush business owners and source yourself a gift made in the bush! A HUGE thank you to @gpjanz and @harrythehirer who have sponsored the event and put in a tonne of work to make it happen. Thanks also to @cityofsydney for supporting the market! And busy logistics/PR genius @gemmamcfarland, @georgie_regional_pr and @millplum for bringing it all together. Hope to see you there! Would love your help spreading the word to city friends and office colleagues! #buyfromthebush #bushcomestotown #christmas #christmasshopping #drought #droughtrelief #stuffthedrought
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@wattleandtwine is run by Amy in Jandowae, Queensland and is a business that stocks beautiful things hand crafted by rural women. These ceramic earrings are all hand shaped and hand painted with gold and silver lustre. Studs $32 and dangles $42. Shop online at www.wattleandtwine.com.au #buyfromthebush #christmas #christmasshopping #drought #droughtrelief #stuffthedrought