Emma Spartalis, the founder of AI Doubles and Spartalis Consulting, has been awarded third place in the Woman in Tech category at the 2025 Women Changing the World Australia and the Pacific (APAC) Awards.
A rural mum of two, digital consultant and tech founder, Spartalis is based in Dungog Shire, NSW, and she is the creator of AI Doubles™, a suite of 12 AI-powered business and wellbeing roles, designed specifically for women in business.
Through her work, Spartalis is blending ethical AI design, behavioural psychology, and digital strategy to ensure women can access powerful tools without the overwhelm often experienced with technology.
“This recognition means so much because technology is only powerful when it’s accessible,” said Spartalis.
“Rural women deserve tools that honour their time, their realities and their brilliance. AI should feel like relief in their world, not pressure, which is exactly what AI Doubles™ was built to deliver.”
Spartalis says her mission is to empower 1,000 women to reclaim 10 hours per week through AI Doubles™, returning over 500,000 hours annually to families, communities, and local economies.
A unique area in the global AI landscape, AI Doubles™ aims to give rural and regional women access to world-class expertise in their everyday workflows, at an accessible price point.
Each role is built through an ethical, bias-aware lens and draws on distilled methods from the world’s leading thinkers, spanning business strategy and communication to behavioural science, leadership and wellbeing.
Amid digital inequity and existing AI bias, Spartalis’ work is rooted in the belief that supporting regional women with the right tools can have a ripple effect, touching more than 50,000 lives across families, workplaces, and communities.
“Start small, start local, but start. The world changes every time a woman backs herself and every time a community backs her too,” Spartalis said, as she looks to continue expanding her work’s impact.
The awards recognise women who have achieved outstanding success in areas such as sustainability, humanitarian impact, leadership, advocacy, entrepreneurship, product development, education, health, and innovation across the APAC region.
It specifically celebrates leaders in these areas who are creating tangible change, while aiming to inspire women to see their own potential to influence their communities and the world.
Category leaders of the Women Changing the World APAC Awards will be represented on the world stage in Paris, France, in April 2026.