Meet Dr Kirstin Ferguson the woman behind #CelebratingWomen

From the Air Force, to law, to CEO to board director: Meet Dr Kirstin Ferguson

No one else at the all-girls private school she attended in Sydney had ever done it but that didn’t deter Dr Kirstin Ferguson.

Nor did a careers counsellor who tried to discourage her.

At age 17 she entered the Australian Defence Force Academy in the Air Force.

“I loved the idea of being paid to go to university and I thought it would be an adventure which it was,” she says.

It wasn’t her first preference though: studying law at the University of Sydney was her first choice but she missed the entry for that by a few marks.

She was accepted into a journalism degree and offered a position at ADFA and had to make a choice.

“They were pretty extreme options that I was tossing up,” Ferguson laughs.

The military won despite the fact it meant signing up for 7 years of service.

She vividly recalls attending the welcome ceremony with her parents in the old Masonic Centre in Sydney.

“You give an oath to the Queen and suddenly you are a member of the military,” she says. “Then we were put us on a bus to Canberra with no idea what was ahead. Waving goodbye was pretty daunting.”

The initiations they were subject to from the minute they arrived were “as terrible” as we’ve all heard.

“You are immediately known by your surname and you are expected to understand military etiquette but of course you have no way of knowing because you’ve just arrived,” she explains. “From the very first hour you are yelled at.”

The first night was the only time Ferguson ever seriously doubted her decision.

“We could make a 30 second phone call and I rang my Dad who’d been to Duntroon. He said “don’t let the bastards get you down”,” she recalls. “It was the only time I cried. I wiped my eyes and used every bit of resilience and courage I had to stay.”

After that, she never looked back.

The first six weeks were intense and she says it resembled the scenes we have all seen in movies. There were drills, obstacle courses and lots of yelling.

“You become incredibly close with your class mates and you only succeed by working together,” she says.

Less than 10 percent of cadets were women at that time, the early 1990s and Ferguson says there were still attitudes embedded that made the experience for women particularly difficult.

“Part of the culture at the time was to never report anything. Cadets would manage issues among themselves,” she says. “It wasn’t until I left that I realised we were ill-equipped to manage serious issues.”

After the first six weeks the cadets then started the university part of their training.

“You’re on the campus so once the semester starts you are in a university routine with military etiquette,” she says. “You march to the lectures for example.”

Tutorials were run by civilians so you could occasionally skip those.

“You could never miss a military lesson though! We became cunning in working out the consequences for different things.”

Ferguson studied an Arts degree with honours in history which meant she stayed for four years.

“By the time you are in 3rd year and you’re in a hierarchal positions I was quite senior,” she explains. “They had never had a female senior academy cadet captain. I was told I was close but they weren’t quite ready so I was the second top.”

She graduated as the dux of her Air Force class for academic and military performance. It’s an achievement Ferguson is, and was, proud of, particularly because it was such a challenging environment.

After graduation she was posted to an F-111 squadron at the RAAF Base Amberley in Brisbane. She was 21 and single when she arrived.

“Clearly I had watched Top Gun too many times though because I met my husband on the second day as he was flying F-111s …. and the rest is history on that front,” she laughs.

She was the only female officer in the Squadron and worked as an administrative officer. “I had sergeants working for me who’d been in the Air Force longer than I’d been alive,” she says. “Leading people who were far more experienced was a steep learning curve.”

Being offered leadership opportunities at such a young age is something Ferguson says is unique.

“I learnt more about influencing change, working cooperatively with others in challenging situations, the importance of teamwork and again, resilience, than I perhaps could have gained elsewhere,” Ferguson says. “I couldn’t have replicated those experiences in any other context.”

Ferguson had started studying for a law degree at this point through the Queensland University of Technology and after seven years she left the Air Force.

She moved into a management role in a large corporate law firm while she completed her degree and it was a “total culture shock”.

“I called my boss “Sir” on my first day which he still teases me about,” Ferguson says.

In a law firm there is a hierarchy but it’s top heavy. Even though there is usually a managing partner, there are a number of partners who are each, in a sense, the boss.

“In the military there is a much clearer chain of command,” she says. “In a law firm it’s important to manage lots of stakeholders and understand that even though one partner isn’t in your chain of command they are still influential.”

The arrangement had always been that Ferguson would begin practising law after she finished studying.

“But once I finished the degree, and achieved my goal, I was far less interested in doing that,” she says. “I really liked the breadth of my role, I was working with the CEO, leading people and making things happen, and I didn’t want to let it go.”

It’s a decision she’s never regretted. During the eight years she worked for the law firm Kirstin also had two children.

She was interested in running something herself when an opportunity arose.

“Seemingly out of left field I got an offer to move to a much, much smaller organisation which was, at the time, a growing consultancy providing cognitive-based safety training to the mining and resources industry around the world,” she says

Leading a team of psychologists was a massive culture shock again.

“I went from wearing suits with a PA and a lovely office – to wearing shorts and t-shirts in a start up,” she says.

It was immensely satisfying but required very different leadership.

“Trying to motivate people by money wasn’t the way to drive these psychologists. They were motivated by improving other people’s lives for the better, she says. “I had to tap into the intrinsic sense of wanting to help others.”

It was a fabulously successful business: BHP and Rio were their biggest clients.

As the CEO Ferguson travelled to mines across the world including an underground platinum mine in South Africa, coalmines here in Queensland, diamond mines in the Arctic and iron ore mines in the Kalahari.

It gave her a grounding for operational leadership and exposed her to new opportunities.

“During my time there I’d been offered a board role and I’d never sat on a board before,” she explains. “I said yes, and then I was offered another board role. I found it impossible to be CEO and take on another board role.”

She trusted her gut and went for a board career.

“I went to 10% of my income overnight and I had to have faith in making it work.”

The difference between what a CEO needs to do and what a board director needs to do is vast.

“When you are CEO it is all encompassing. The scope of your thinking is around how to generate success for that business, in that industry, in that context,” Ferguson says.

As a board director the role is very different.

“The breadth and context in which I consider issues as a board director has increased exponentially,” she says. “You are considering multiple industries and competing contexts while making decisions. It takes some time to understand the difference between direct leadership and influential leadership to get the best outcome.”

Ferguson has been a fulltime board director for almost ten years now. Her current board positions include the ABC, SCA Property Group, Hyne Timber and the Layne Beachley Aim For The Stars Foundation and she loves the diversity of her working weeks.

The 17-year old who boarded that bus to Canberra wouldn’t have predicted this path or destination.

“At 17 I wouldn’t have known what a board was! Back then there is no way I could have anticipated where my career would lead, just as right now I can’t anticipate where it might lead and I’m comfortable about that.”

This year has been enormous for Ferguson. An idea that came to her at the beginning of this year to counter the online abuse so many women face, has grown into a global movement.

Using the hashtag #CelebratingWomen she committed to profiling two women on Twitter and Facebook every single day for the whole year.

The momentum it has created has exceeded Ferguson’s wildest dreams.

Kirstin is the Chair of our Judging Panel on the 2017 Women’s Agenda Leadership Awards. Nominations are now open

Leadership Lessons

Your leadership is what makes you a good leader

“It’s taken me decades to feel confident in my own leadership. I am ok with my vulnerabilities. They make me who I am. Don’t feel there is a “type” of person you need to be to have a board career or take a leadership position.”

Forget perfect

“From the outside it might seem like someone is fabulous at all times. I struggle to keep everything together with work and the kids and in recent years I have embraced that. Don’t let feeling like you don’t have everything together at all times, preclude you from chasing your dreams.”

The kids will be fine!

“I was most indignant one day because one of our kids was sick and my daughter had asked the school to ring the nanny. I said next time someone is sick call me first.

And then the next time they did ring me and it rang out because I was on a plane. I had to concede that it is probably wise to call the nanny first. It stuck in my mind because my initial impression was “I can do it all!”. But I can’t. I try my best and I accept that’s ok and the kids are perfectly fine.”

Bring every experience with you.

“I didn’t leave the military behind me when I went to law firm. And the same when I went to lead the psychologists. I keep it all in mt kitbag. Just like we want diversity in any team or board, we want diversity in our experiences. You can have a totally diverse career in so many diff environments and combined that will make you a better leader.”

Say yes

“I am a real believer in saying yes to opportunities.”


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