Australian intimates brand Nala has launched a second edition of its body positive Fit Guide for women to find a bra that works for them.
The Fit Guide 2.0 is the world’s first bare chest fit guide featuring over 100 unedited real bodies in every size, shape, colour and gender identity to help customers visually match their chest to a bra style that works for them.
The tool aims to make real life change through a diverse representation of breasts, as research has shown that around 80 per cent of people are wearing the wrong bra size for their body.
Featuring AA to K sizes, Fit Guide 2.0 includes trans and gender-fluid bodies, mastectomies, breastfeeding and pregnancy chests, unique nipples and size variations, augmentations, reductions, and more,
While many mainstream lingerie brands often fail to acknowledge, Nala’s goal is to lead the body positive movement and disrupt industry norms.
“I’ve never been prouder of anything Nala has done. Showcasing so many different types of real bodies is a monumental moment for normalising and celebrating the diversity of all body types”, says Chloe De Winter, Co-Founder of Nala.
“Being an intimates brand- a category that has done this so wrong for so long- makes it even more meaningful. We hope people feel seen, represented and ultimately get a little bit of joy through their Nala shopping experience.”
To bring the empowering message to life, Nala has also collaborated with renowned artist Caroline Lejeune on a large-scale installation in Melbourne, on the corner of Bloomberg St and Hoddle St in Abbotsford.
The mural features an artistic representation of nine real chests from the Fit Guide, with a bold statement saying: “It’s just a boob”.
Originally launched in 2023, Nala’s first bare chest Fit Guide featured 30 body-neutral chests. The 2.0 version builds on that foundation with more bodies and more representation.
The new Guide is timely as well, with the world increasingly navigating the rise of AI and online censorship by social media platforms.
The Fit Guide brands itself as more than “just a shopping tool”, saying it “doubles as a protest against the harmful censorship that continues to disproportionately target women and marginalised communities online – a middle finger to the outdated norms of traditional advertising”.