The latest beauty trend has nothing to do with hair masks, scalp care or the most innovative new hot tool. Here’s a hint: it has more to do with helping the environment than looking beautiful. Thanks to concerned consumers, eco-friendly beauty is on the rise and doesn’t show any signs of slowing down. The market for green cosmetics is increasing every year at a rate of 15%.
While in the past, it was more tricky to find products that were good for the environment without compromising on good results. There’s plenty of cutting-edge beauty available now, meaninggoing green doesn’t have to come with a headache-inducing price. Visit Hairhouse for show-stopping beauty that doesn’t break the bank and is kind to Mother Nature along the way.
Smarter Packaging
There are billions and billions of beauty products produced each year. We all love the thrill of adding a new cream or the perfect face oil to our collection. But what happens to all that packaging? Sadly, the stats show that more than 70% of beauty packaging ends up as landfill waste.
Why is the beauty industry slow in going green? As always, the cost is a big factor. Also, the formulas of our fave products are perishable like food and need to be stored correctly. If the packaging doesn’t protect the contents, the ingredients can lose all their efficacy.
Leading hair care brand KEVIN.MURPHY chooses square-shaped packaging for many of its best-selling products. Why it’s green doesn’t seem evident at first, but the square shape allows for more tightly packed shipping boxes. Greater efficiency and lighter packaging mean less gas and more sustainability when shipping.
Safe Ingredients
Eco-friendly beauty comes in many different forms, one of which is safe ingredients. Driven by consumer demand, cleaner formulas are better for our health and the environment. With the progress in the industry, green now also equals effective. Sulphate and paraben-free products are hugely popular right now. Look out for the Australian-made Balense Skin that delivers high-performance skincare without nasties.
And the hair care industry is also following suit. If you take your time, you can find plenty of products that deliver luscious locks in a clean, green way. For those after 100% vegan, sulphate and paraben-free formulations, try Make. Brimming with botanical extracts and nature’s best ingredients, Make will deeply nourish and hydrate hair.
Eco-friendly Process
Transparency is key when it comes to the eco-friendly industry. A product that is 100% good for the environment and our skin is almost impossible. But at the very least, brands should be honest about the behind-the-scenes manufacturing process of the products they offer. Here are some possible factors to look for to make greener beauty choices:
⋅ The ratio of synthetic to natural ingredients
⋅ Are the ingredients sustainably sourced?
⋅ Does the brand recycle or reuse any waste and packaging?