brands Archives - Women's Agenda

doing good

Study shows brands “doing good” appeal more to women and consumer demand is high across the board

New study shows consumers, especially women, want brands to “do good” towards financial integrity, social causes, people and the environment.

Social media best practice: New guidelines released

This week the Australian Association of National Advertisers (AANA) released best practice guidelines for brands on social media.

Seven tips for getting social

Social media can create a real sense of community around you and your brand.