News & Views The Novig ad doesn’t just objectify women. It stereotypes men Novig’s Sydney Sweeney campaign shows what happens when gambling, sexualisation and outdated ideas about masculinity collide in sport.
Soapbox The Sweeney ad isn’t about sport, it’s about who gets to profit from women’s bodies Sydney Sweeney’s Novig ad has sparked backlash from female athletes over the sexualisation of women in sport.
