tradwife

Ari used to be a “tomboy”. She played basketball and tackle football and really embraced her “masculine energy”. Now known as Earth Angel Ari on the internet, these days Ari embodies the identity of what has been dubbed as the “soft girl” – a feminine, peaceful, blasé kind of woman.

Tradwives (Traditional Wife) are trending. These women produce aesthetically pleasing content that glamourise domesticity. Is it harmful?

But there may be a small, tiny and particularly social media savvy group that have the resources and the personal power to live that way.