Petra Buchanan, the former CEO of the Australian Subscription Television Association, has today been announced as the chief executive of the McGrath Foundation. Glenn McGrath AM, the co-founder and president of the foundation welcomed her appointment.
“Petra brings more than 20 years global experience working to develop and build awareness for leading brands. She has been extensively involved in the media, television and technology sectors in Australia and internationally, working to actively engage and connect people through content and digital initiatives,” McGrath said.
Buchanan says she is thrilled to have a chance to work with the group. “It’s a rare opportunity to be able to join an organisation with the reputation and impact of the McGrath Foundation. Drawing on my passion for creating strong brands with meaning, I look forward to contributing to the future growth of the Foundation and the assistance we can provide to those experiencing breast cancer,” she said.
In addition to executive marketing roles with Unisys and the Discovery Channel, Buchanan co-founded TuShare, a free online sharing platform where people can give things that they no longer need to one another. Her achievements and commitment to developing and progressing individuals were recognised when she was awarded the 2013 B&T Women in Media Award for Mentoring.
The McGrath Foundation’s chairman John Conde AO recognises her strategic approach to building awareness and reputation to drive value for various stakeholders.
“Petra has an enviable reputation for achievement that will be important in leading the McGrath Foundation at this critical stage in its development,” he said. “I am confident her strong leadership and commitment will drive the McGrath Foundation to new levels of service in our community, increasing the funding base and number of McGrath Breast Care Nurses, while championing the importance of breast awareness among young Australians.”
Another female will also commence in a chief executive role in Australia on the 7th of July. Earlier this month Dell announced that Singapore-based executive Angela Fox will replace Peter Kremer who has led Dell Australia New Zealand since 2005. Fox has 24 years’ experience in IT and has been with Dell since 2007. She is excited to join the growing number of women leading technology businesses in Australia.
”I’m a great advocate for diversity and inclusion – it’s a personal passion. For me it’s about creating an environment where diversity of views is valued,” Fox said.