Yes, you really can go your own way – no matter what your age and level of experience. Over the next couple of weeks we’re featuring young female entrepreneurs who’ve either escaped the corporate world, never stepped foot in the corporate world, or are simply doing something on the side of their corporate life.
We ask them everything from what unique traits they think make an entrepreneur, to the turning points that led them to pursue their own business, and the advice they have for other women looking to do their own thing.
Today’s young entrepreneur is 31-year-old advertising and marketing specialist Marion Di Benedetto who runs start-ups including Love it UP, Sierra Marketing and Green Times. As the managing director of daily deals site Love it UP, she offers a point-of-difference to customers and advertisers by donating a portion of the website’s proceeds to Australian charities.
What unique traits do you have that have aided your success as an entrepreneur?
I’m not sure it is particularly unique, but what I believe has helped me be successful is my persistence, undying positive attitude and the ‘make it happen’ culture I have created. Also, I don’t seem to sweat the small stuff and keep calm under pressure (and start-ups are under a lot of pressure!).
How do you retain your energy and keep enthusiastic about your work day to day?
My main source of energy day to day is people: the team I work with, my business partners, my mentors and my supporters (family and friends). Also, I always make sure a part of my day is dedicated to working on projects I am passionate about. There will inevitably be tasks I’m less excited about, but when I make sure I have a task to look forward to I’m more enthusiastic about my work (it helps me be more productive and avoid procrastination too).
What was the turning point or defining moment that inspired you to branch out with your own business?
Since I was young, I’ve always known I would have my own business. The turning point came after two years working for a fairly large company when my boss asked me to compromise my integrity and values by lying to a very big client. At that moment I knew I had to leave and start my own business based on the values and principles I believed in.
What key personality traits and skills do you believe are required for young women keen on developing their own business idea, or pursuing a career as an entrepreneur?
I believe a strong sense of self, confidence and a sense of security are important for any entrepreneur, as well as strong drive and ambition to grow your own business. Further, I believe young women must have a plan, clear goals and have done their due diligence and research to ensure the idea is viable. I believe having a mentor is great too. Mentors help you maintain focus, keep you accountable and make you inspired and empowered which I believe is essential for pursuing a career as an entrepreneur.
And what advice would you have for encouraging such women to stick with the plan?
Always remind yourself WHY you are doing it and never isolate yourself. Surround yourself with great minds. Don’t be afraid to seek advice and support.