Understanding continually evolving trends around people and ideas is essential for career success. You need to know what drives the attitudes and shapes the behaviours of customers, clients and employers in order to keep your business and/or career continually on track.
At the Little Girl Big Dream Networking Conference tonight, Private Media CEO Marina Go (publisher of Women’s Agenda) and Commonwealth Bank CMO Vittoria Shortt will share their own ideas on what trends they believe will help women and business succeed in 2014.
Below are four of the trends we will touch on tonight: trends you need to know to help you stay competitive and continue to win in this rapidly changing world.
- The gap between ‘interest’ and purchase is narrowing. Immediacy is key. As consumers are driven by instant gratification, brands need to look for ways to harness customer impulse buying. Consumers are distracted more than ever, how do we close the gap between interest and purchase, ensuring we don’t lose consumers on the path to purchase? How can we ensure we capture and close the sale there and then?
- It’s the year of the ‘personal‘. This is the year where consumers’ desire to be connected and be visible will reach new heights. In 2014, it’s ALL ABOUT ME. Marketers need to learn to go beyond providing “relevant” and “targeted” solutions and use consumer behaviour data available to deliver completely unique and personalised offerings.
- The homebase is on the rise. A homebody is not just a person anymore but also a state of mind as consumers are centering more of their entertainment, living, purchasing and working at home. The concept of ‘bricks and mortar’ stores are evolving and brand leaders need to think of where and how to take theirs services and products to where customers actually are, instead of asking them to go to the brand.
- A return to simply living. The art of simplicity is on the rise, with unfulfilled work/life balance a widespread source of consumer stress in 2014. As mobile connectivity continues to blur the line between work and leisure and technology has enabled us to constantly multi-task, people are looking for ways to relax, unwind, take a break and recharge. Think: How can we shape our business, strategy, service and products to deliver to clients and customers who want simplicity?
What customer trends do you believe will shape the rest of 2014?
Tickets are still available for the Little Girl Big Dream networking event in Sydney tonight, where you can learn more about the 2014 trends that will help you and your business succeed.