Bela Bajaria has been named Netflix’s new vice president of global TV, putting her in charge of all of the streaming giant’s original TV programs, including scripted, unscripted and limited series.
Bajaria, who has been an executive at Netflix since 2016, has previously headed unscripted programming and international content across Europe, the Middle East, Turkey, Africa, India, Asia and Latin America.
She replaces 18-year Netflix veteran Cindy Holland, who will be leaving her role next month.
Bajaria has previously worked as an executive at CBS and as the president of Universal Television. She has developed and greenlit shows including Brooklyn Nine-Nine, Master of None, The Unbreakable Kimmy Schmidt and The Good Place.
Bajaria is also a champion of diversity on our screens, with one of her biggest successes being The Mindy Project, a series produced by and starring Mindy Kaling.
Bela was the champion of #themindyproject and it was her idea to take it to @Hulu. Later she was part of the team at @Netflix to ask me to do a show about an Indian teen, which became #NeverHaveIEver. Congrats to her – I’m so impressed by her success and proud of my friend. https://t.co/B8F3Rg52cH— Mindy Kaling (@mindykaling) September 9, 2020
“Since joining Netflix in 2016, Bela has demonstrated her versatility and creativity—building out our unscripted team and helping to take our local language slate, which is increasingly important for our members, to the next level,” Ted Sarandos, Netflix’s co-chief executive said in a statement.
Bajaria’s appointment comes after Que Minh Luu joined Netflix as Director of Local Originals for Australia in June.