There’s never been a better time to be an Australian woman in business.
In the past decade, a number of female-led brands like Boost Juice, Envato, Kikki K, Max Brenner, Canva and ShowPo have stormed the market and quickly become household names. And there’s two things they all have in common: a great product and impressive marketing.
But if you’re small business owner, you’ll know that putting together the perfect communications strategy is not always easy. There was once only a small handful of marketing options available and they required little creativity. TV ads, print ads, radio ads and direct mail were the usual tactics employed by businesses.
Today, the marketing landscape is significantly different. The digital era has opened up a number of alternate engagement options (content marketing, social media, geo-targeting, digital display to name a few) which allow brands to better connect with and engage their target audiences.
But if you’re confused by the myriad of options, don’t sweat it. There’s an easy way for your brand to gain quick exposure and boost its place in market, and that’s through using video content.
YouTube is now the second largest search engine in the world, and there’s a reason for it. Video content is interesting, engaging and often the best medium for conveying a specific message. In fact, people spend more time on average watching videos than they do on social media, (stop to consider how many weird animal clips you lapse into each day).
Videos help your brand stay visible and give it character. In a crowded market, video content can help to separate your brand from its competitors and offers your business a unique edge.
If you want to learn more, this quick reel by leading Aussie production company, quickclips identifies the 10 main ways online video can help your business excel.